Local Roots
Did you know that the revolutionary hair care system now known as Olaplex was created by two scientists out of their garage here in Santa Barbara? When asked what he thought the “Holy Grail” of hair was, Dean Christal, creator of Olaplex, answered “We could change the world by making women more confident with amazing, damage free hair.” Christal’s mother was a licensed hairdresser who ran a salon out of her home and his father was a beauty distributor who owned 26 stores. So, you could say he knew a thing or two about the industry. Olaplex launched in 2014 and has revolutionized the industry with its patented bond multiplying technology.
The name’s Bond. Disulfide Bond.
In order to understand how Olaplex works, we have to take a quick look at the structure of hair. (Not into the science? Scroll down to explore Olaplex products!) Disulfide bonds are an essential part of the “microcellular cement” that keeps the internal structure of the hair together. They help support the structure, strength, and stability of your hair. Think of disulfide bonds as the glue that holds everything together. When these bonds are broken, it results in hair damage. Hair experiences damage daily in 4 ways: mechanical, thermal, environmental, and chemical.
Broken Bonds
When a bond breaks there is a chance that it can rebuild on its own but if it doesn’t it can lead to more hair damage. Let’s take bleaching for example, the hydrogen peroxide in bleach works to breakup the melanin in your hair but it also breaks up the disulfide bonds and keeps them from forming a bond again.
Olaplex to the Rescue
How does Olaplex help keep your hair healthy through daily damage? The short answer is it’s bond building technology. It’s patented active ingredient, Bis-Aminopropyl Diglycol Dimaleate, helps rebuild the broken bonds caused by damage.
Let’s take a look at their amazing products.
The Line Up
In-Salon (Only licensed hair stylists have access to purchase)
No.1 BOND MULTIPLIER
This is the first step in the in-salon Olaplex system. It is an additive used to lessen the damage hair experiences during chemical treatments.
No.2 BOND PERFECTOR
This is the second step in the in-salon Olaplex system. It helps repair any bonds that may have been missed during the service.
4-IN-1 MOISTURE MASK
Formulated for all hair types in need of moisture, this mask is an incredible deep conditioning treatment (especially for severe dry and damaged hair).
At-Home
No.3 HAIR PERFECTOR
This deep treatment helps repair and maintain hair at home. It noticeably improves hair health, texture, and strength.
HOW-TO USE: Apply a generous amount to damp, towel dried hair and work through. Let sit for 10 minutes. Rinse, shampoo, and condition.
No.4 BOND MAINTENANCE SHAMPOO
This is Olaplex’s everyday shampoo for all hair types. It was designed for both in-salon and at-home use. It helps repair broken bonds and gently cleanses. This shampoo is made without sulfates, parabens, or gluten and it’s cruelty free. Keep your hair strong and hydrated with every wash!
HOW-TO USE: Use every time you shampoo OR after rinsing the No.3 HAIR PERFECTOR. Apply only a small amount as it is highly concentrated. Lather, rinse, and follow with the No.5 BOND MAINTANENCE CONDITIONER.
No.4P BLONDE ENHANCER TONING SHAMPOO
This is a highly concentrated purple shampoo that cleanses, tones, repairs, and hydrates your hair. It neutralizes brassiness and boosts brightness of blonde, lightened, or grey hair.
HOW-TO USE: Apply to wet hair, lather, and allow time to process. Use 2-3 times per week or as needed to neutralize unwanted brassiness.
No.5 BOND MAINTENANCE CONDITIONER
This conditioner was formulated for every day use to help restore, repair, and hydrate hair. Just like the shampoo, this conditioner was designed for both in-salon and at-home use. Eliminate damage, frizz, and flyaways with this color-safe, vegan, sulfate-free, paraben-free, gluten-free, and cruelty-free conditioner.
HOW-TO USE: Apply after you’ve shampooed. Leave on for 3-5 minutes and then rinse.
No.6 BOND SMOOTHER
This leave-in styling product can be used everyday to eliminate frizz, repair, hydrate, and protect hair. This smoothing cream is safe for all hair types including colored and chemically treated hair. Experience frizz-free hair for up to 72 hours while using this vegan, paraben-free, phthalates-free, gluten-free formula.
HOW-TO USE: Apply a very small amount to damp or dry hair, concentrating on mid-length to ends. Comb through and style as desired.
No.7 BONDING OIL
The first of it’s kind, this highly concentrated, ultra-lightweight styling oil helps repair hair and visibly increases your hair’s shine, softness, and strength. It also provides heat protection up to 450F/230C. AKA liquid gold! This oil is made without sulfates, phthalates, parabens, or gluten. It is vegan and color-safe.
HOW-TO USE: Remove cap, invert bottle, and gently tap index finger on the bottom to dispense a metered drop. Apply a small amount to damp or dry hair and style as desired. Amount used depends on hair length and texture.
Combine with No.6 for incredible shine!
No.8 BOND INTENSE MOISTURE MASK
New to the Olaplex family, this highly concentrated reparative mask adds shine, smoothness, and body while providing intense moisture to help treat damaged hair. This cruelty-free, gluten-free, paraben-free, phosphate-free, phthalates-free formula is safe for all hair types.
HOW-TO USE: Apply to clean, damp hair, and work though with fingers. Use weekly.
No.0 INTENSIVE BOND BUILDING HAIR TREATMENT
This treatment helps prime your hair for deeper repair, rebuilds bonds, strengthens, and protects hair integrity. This is the first step in the two-part at-home system. Combine this with No.3 HAIR PREFECTOR to boost the absorbency of the deep treatment.
HOW-TO USE: Apply to dry hair, fully saturating each section. Let sit for 10 minutes. Follow with No.3 HAIR PERFECTOR. Use 1-3 times a week for damaged hair.
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